55% of B2B marketers spend their budgets on lead generation
In 2021 a well-known study was conducted examining the relevance of lead generation in todays ESCO (Energy Service Company). Over 75% of respondents indicated that their marketing initiatives have a direct impact on revenue.
An integral part of every consumer's journey to becoming a customer.
Many energy service providers are unaware of the critical nature of establishing a sales funnel within their organization. A CRM (Customer Relationship Management) plays a vital role here and every ESCO should be utilizing one.
Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company’s products or services & convert them.
While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.
Direct response marketing is a form of marketing strategy aimed at eliciting an immediate response from prospects in order to produce new leads rapidly by targeting your ideal audience.
SEO is the practice of increasing the quality and quantity of organic search traffic to a website or web page using search engines such as Google. Local SEO is critical for ESCOs looking to target a specific area.
Social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. This provides companies a way to engage with existing customers and reach new ones.
Content marketing involves the creation and sharing of online material (such as videos, blogs, and white papers) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
- 18% of all local searches lead to a sale within one day
- CEOs on LinkedIn have an average of 930 connections
- 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.
- 63% of marketers are creating content with buyer persona in mind above all else
- Updating an old blog with new information can increase the effectiveness of your search results by 74%.